VP of Marketing

VP of Marketing


Location: US – DC Metro Preferred

Job Category: Marketing Management

POSITION RESPONSIBILITIES

We are seeking a Vice President of Marketing for our North American business. You will design, implement, and monitor effective marketing strategies that align with our business goals. Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. To be successful in this role, you should be highly professional. You should also play a significant role shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.


Specifically, s/he will be responsible to:

  • Develop and implement a cohesive marketing plan to increase brand awareness
  • Set current and long-term goals for internal teams
  • Design and review the Marketing department’s budget
  • Monitor all marketing campaigns and improve them when necessary
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the board.
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Track competitors’ activities

QUALIFICATIONS:


  • 10 years of well-rounded marketing / business development experience in positions of increasing responsibility, with a focus on marketing expansion and identifying market trends.  
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Solid knowledge of SEO, web analytics, and Google AdWords
  • Experience with CRM software and digital marketing tools and techniques
  • Higher education market experieince
  • Strong leadership skills
  • Excellent communications skills
  • Strong analytical and project management skills
  • Strategic mindset, with ability to make difficult decisions
  • BSc degree in Marketing, Communications
  • MBA preferred

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