One Stop Student Retention: Making Student Retention Easy, Holistic and Data-Driven
“Over the past 20 years, more than 31 million students have enrolled in college and left without receiving a degree or certificate.”
– A National Student Clearinghouse Research Center Report
“1,669 U.S. colleges and universities lost nearly $16.5 billion to student attrition in a single year.”
– Educational Policy Institute Study
Colleges spend millions on student enrollment—but it’s often a losing investment with student attrition at an unprecedented high. The figures above are telling of the overwhelming number of students dropping out of colleges/universities across US.
Consequently, student retention has become a topmost priority with these universities and colleges which are putting their best foot forward to retain as many students as possible. They are seeking out strategies that work best to bring down drop-out rates without putting much strain on the support budgets.
Where Does the Problem Lie?
While every institution’s student attrition is influenced by certain specific factors, there are some common ones that are detrimental to all. For example, not engaging with enrolled students proactively, not having a robust student support ecosystem in place, not leveraging data-based insights about the at-risk learners, etc.
Thus, the first step towards student retention is understanding the complex world of today’s non-traditional learner who dons multiple hats, juggles more responsibilities and has higher expectations from an institute. The whole support ecosystem at an institution should be implemented/ designed in a way that makes their educational journey easier as students that experience better support are more likely to persist and graduate.
The Way Forward:
· Predictive Analytics: Institutions should start with a thorough understanding of the reasons behind attrition rates at their campus. Predictive Analytics tools can come to their salvage to obtain this understanding. For example, Predictive analytics can help in analyzing student data to determine how they feel about the institution, if they are willing or not to remain on course and complete their programs, etc. Institutions should then leverage these insights to accurately predict at-risk students and intervene in time to retain them.
· Constant Student Engagement: For many students, a precursor to attrition is progressive disengagement from or failure to become engaged in the university/college environment. It is this challenge institution should constantly address. Proactive engagement is the key to an institute aspiring to increase student retention. An engagement effort could be as simple as sending your students reminders about approaching FAFSA deadlines or informing them about the introduction of a new online program.
· Leverage Technology to Meet Student Expectations: Institutions should capitalize upon the disruptive technology available in the market. They should focus on making the student experience simple and easy. For example, they should provide as many services as possible online, use chatbots to deliver 24×7 support as the simpler the student experience, the better it is for an institution.
· Relationship Marketing: This sort of approach entails viewing a student as a customer and engaging him/her like one. This student-oriented strategy is based on the assumption that it is far more cost-effective to retain the already enrolled students rather than recruiting new ones. The approach gives an institution a competitive edge and creates a trust-based relationship between the students and the institution and goes a long way in helping it retain students.
One Stop Solution for Student Retention:
Today a wide range of solutions and initiatives are being implemented across the US higher education landscape to drive persistence and student success.
BlackBeltHelp’s One Stop Student Retention is one such innovative, disruptive bundle of retention tools and services that deliver measurable results and ROI. One Stop Student Retention scales the fundamental gaps in an institute’s support infrastructure and uses AI and Predictive Analytics to help them achieve their retention and graduation goals.
One Stop Student Retention uses Predictive Analytics and Early Warning Analytics to send instant risk-based alerts about the faltering students, empowering an institution to develop targeted solutions and improve student persistence. The services component includes 24×7 inbound support and outbound campaign management where our highly-skilled advisors create sophisticated campaigns to drive your procrastinating students out of their inertia, re-engage the ones off-path, and lessen your faculty’s workload. Not only is OneStop Student Retention cost-effective, but it also yields concrete results in increasing your student retention and can generate approx. 5x return on investment.
Learn more about it here.
Anthony Banford is an esteemed executive with 19 years of experience in technology, consulting, and education. He begins his latest chapter as Chief Revenue Officer at BlackBeltHelp, aiming to innovate in the higher education support industry. His move follows a successful stint as Head of Revenue at StudentBridge since March 2023, where he significantly contributed to the company’s merger with Full Measure Education, enhancing its service offerings.
Todd Hollrah joins BlackBeltHelp bringing 25+ years of experience managing service delivery operations for several Fortune 500 clients around the globe. After a distinguished career as an executive in the BPO industry, Todd will provide critical insight into building an exceptional customer experience combining both live voice and automated solutions.
Inspired by a family computer that always needed fixing, Chris Uthe has submerged himself in business and technology for the last 20 years. His first company, a PC repair and networking business, was started at just 16 and successfully fueled a deep interest in solving problems as he helped business customers throughout his hometown adopt technology into their business. He would go on to successfully run a media & managed IT company before joining the Ed Tech industry with a successful 13-year tenure within an ERP/SIS company leading the Student Portal & Learning Management division. His last startup, EdSolio, helped to fuel the winds of competency-based education by providing a comprehensive view of a student’s work and achievements. Chris is now focused on creating successful learners by ensuring the highest quality help and support through the use of AI backed toolsets spending the last 3 years in the student engagement and support markets.
Quaiser Absar is the Chief Technology Officer and Director of Institutional Computing at Shenandoah University in Winchester, Virginia.
Bringing in over 2 decades of experience with him, Manish has ensured seamless operations in terms of client delivery, reporting & analytics, quality, training, and transitions with a special focus on technical integrations to help reduce costs and improve the bottom-line.
Anthony has served higher education in diverse, leadership roles for over 30 years and has helped organizations thrive through his expertise in developing, analyzing, and executing growth strategies. Prior to joining BlackBeltHelp, he served in College Administration as well as in leadership roles within Blackboard Student Services and Ellucian, Inc.
Accomplished IT Specialist and Manager with extensive experience in a higher education setting and demonstrated abilities to effectively manage both student and professional staff. Self-motivated problem solver, who is skilled in managing many issues and prioritizing their importance to find resolutions in a timely and effective manner. Possesses strong abilities to adapt to new technologies by extrapolating from existing experience. Possess first-rate communication and collaboration skills to work with diverse groups effectively.
Lila Buytendorp has been serving as the Director of User Services at Moraine Park Technical College (MPTC) since 2000. In this role she is responsible for staff & lab desktop computing and end user support. She guides and supports technology based on the curriculum needs and ensures technology is implemented to support the emerging needs of the college. She builds and supports integrated systems to improve efficiencies and uses technologies to support data-driven decision making. Lila is a member of the Capital Projects Planning and Design Committee to ensure new or remodeled facilities have appropriate technology.